Technogym
Technogym
Technogym

PwC Middle East Spa Benchmarking Survey published for H1 2014

by Helen Andrews | 18 Aug 2014

The latest edition of the PricewaterhouseCoopers (PwC) Spa Benchmark survey for the spa sector in the Middle East has been published, covering the first two quarters of 2014 from January to June.

Issued on a quarterly basis, the report provides hospitality sector developers, owners and investors with key spa performance metrics for the Dead Sea, Doha and Beirut.

The data reveals the average treatment revenue per treatment sold was highest in Doha, representing US$143 (€107, £86) – roughly 55 per cent higher than in the Dead Sea region and 155 per cent higher than in Beirut.

The Doha market captured the highest average daily treatment revenue per available treatment room at US$306 (€229, £183), while the Dead Sea and Beirut markets captured average revenues of US$106 (€80, £63) and US$57 (€43, £34) respectively.

The average daily revenue generated per therapist for Doha spas was 21 per cent higher than that of Dead Sea spas and 291 per cent higher than in Beirut spas.

Revenue per available treatment hour (RevPATH) was also the highest in Doha at US$30 (€22, £18) while RevPATH in the Dead Sea was US$17 (€13, £10) and US$14 (€10, £8) in Beirut.

Although average treatment revenue per treatment sold and average daily treatment generated per therapist are higher in Doha, this market accounted for the lowest utilisation of therapist hours in the three markets surveyed.

While Doha and Beirut reported income from fitness and membership revenues, no revenues were reported in the fitness and membership category in the Dead Sea. Authors of the report attribute this result to the lack of affluent local population in the immediate area surrounding the Dead Sea.

In addition, retail revenue remains an under-capitalised revenue stream in all three markets.

Another key statistic showed that while spa treatments booked by hotel guests in the Dead Sea represented 87 per cent, hotel guest treatments only contributed to 15 per cent of treatments in the Doha market and 27 per cent in Beirut. The researchers say the reason for this is that the Dead Sea is a leisurely tourist destination, lacking a large affluent and urban local population.

Related stories
15 Aug 2014

ISPA reveals positive growth trends for the US spa industry

14 Aug 2014

PwC survey reveals US participation in corporate wellness programmes

10 Jun 2014

Doha dominates PwC Spa Benchmark report for the Middle East

03 Feb 2014

Doha spas dominate Middle East in 2013

FEATURE: North America Research – Pay Attention

FEATURE: Middle East Research – Income Tacts

FEATURE: Asia Research – Gearing Up For Growth

The latest edition of the PricewaterhouseCoopers (PwC) Spa Benchmark survey for the spa sector in the Middle East has been published, covering the first two quarters of 2014 from January to June. Issued on a quarterly basis, the report provides hospitality sector developers, owners and investors with key spa performance metrics for the Dead Sea, Doha and Beirut. The data reveals the average treatment revenue per treatment sold was highest
SAB,HHR,SWC
Spa treatments booked by hotel guests in the Dead Sea represented 87 per cent of total bookings / Shutterstock / absolutimages
More news
News stories: 1 - 30 of 7784     
 
 
 
News stories: 1 - 30 of 7784     
 
 
 
featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: Myrtha Wellness
Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The playground at Dokk1 was a seminal project
Ole Barslund Nielsen founded Monstrum in 2003 with Christian Jensen. The two met when working in theatre scenography
"Failing and falling can be a good thing"

How his background in theatre set design inspired Ole Barslund Nielsen to create playgrounds with a difference

Rockwell Group were responsible for the interior design of EMC2 in Chicago
"Millennials are investing more in experiences versus physical things"

How millennial travellers are transforming hotel design

James Biber is the founder of Biber Architects
Susan Ungaro has been president of the James Beard Foundation since 2006;
"It was a truly one of a kind look"

On the winners of the James Beard Foundation's Outstanding Restaurant Design Awards

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Rosewood Sanya
Ed Ng
"Of all hospitality design, we feel that F&B is the most fun. You can be creative and it’s where you get all the limelight"

When ABConcept’s co-founder got The brief for the Four Seasons’ Mei Ume restaurant, he jumped straight on the plane to London. He tells us why

Some 1,100 trees of 
23 different species will line the building façades
Stefano Boeri is working on a number of major green schemes in China
"We’re creating new spheres, where people, trees and animals can coexist in an environment of wellness"

On how the vertical forest model promotes wellness

features
The Pritzker Prize jury commended Aravena’s dedication to improving urban environments
"Cities are measured by what you can do in them for free"

This year’s Pritzker Prize winner on the importance of leisure

The Al Hajar Mountains in northern Oman, home to the Alila Jabal Akhdar hotel
Fabio Scacciavillani is chief economist for the Oman Investment Fund. He started his career working for the International Monetary Fund
"The region has a microclimate thanks to the monsoon, so the summer is cool and rainy"

The Oman Investment Fund’s chief economist talks us through plans to redefine Oman as a high end leisure and tourism destination

cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
x
Sign up with CLAD for regular news updates
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
PwC Middle East Spa Benchmarking Survey published for H1 2014
The latest edition of the PricewaterhouseCoopers (PwC) Spa Benchmark survey for the spa sector in the Middle East has been published, covering the first two quarters of 2014 from January to June.
Technogym
Technogym