Manchester City teams up with TRX for fitness programmes
English Premier League title contender Manchester City Football Club (MCFC) is hoping a new tie-up with fitness equipment supplier TRX can give it the edge in its quest to secure a second championship crown in three seasons.
The deal sees the club continue to use TRX equipment in club fitness regimes, which will now be bolstered with the introduction of tailored TRX training programmes.
Designed to sustain health, on-pitch performance and elite fitness levels, the TRX programmes will be adopted by City’s first team and academy players.
Stars such as Pablo Zabaleta, James Milner, Fernandinho and Alvaro Negredo will workout using a range of TRX equipment, combined with personalised TRX training programmes, as part of their daily routine to improve endurance, strength, agility, flexibility and balance.
“Strength and conditioning forms an important part of our training programmes for all our squads,” said Dr Sam Erith, head of sports science at MCFC.
“Players will work daily on individualised programmes with the goals of making key athletic movements more efficient and the body more resilient to the risk of injury.”
As part of the partnership, TRX will collaborate with MCFC on as series of strength and conditioning publication pieces, while players will feature in a TRX promotional video alongside digital and social marketing campaigns.
There will also be a dedicated TRX Training Zone within the gym of the club’s new football academy, set to open later this year.
“TRX is proud to partner with Manchester City and we are excited to support their training needs with our 'triple threat' of product, education and programming,” added Randy Hetrick, CEO and creator of the TRX Suspension Trainer.
“We're excited to watch them compete at such a high level in the most prestigious football league in the world."
Vogue launches first Global Spa Guide – picks 100 of the world’s best spas
Japan's first Blue Zones longevity retreat to launch at Halekulani Okinawa
Total Fitness to launch purpose-built Women’s Gym
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
Life Time Group Holdings does US$40 million sale and leaseback deal to fund growth
Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
Banyan Tree to debut in Caribbean with Oppenheim-designed island retreat
Mandarin Oriental’s new London hotel and urban spa retreat opening 3 June
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Designing an eco hotel for the Galapagos Islands that allowed the stunning natural surroundings to take centre stage while minimising its impact on the land presented its own unique set of challenges, Ecuadorian architect Humberto Plaza tells Kathryn Hudson