The UK Spa Association (UKSA) has revealed a new strategic plan as part of efforts to “provide more clarity around the association’s long term ambition”.

Called Road to 2020, the plan maps out the future aims of the non-profit trade association, which was founded in 2013.

With a mission statement of “More People In Spas, More Often”, the roadmap includes plans to lobby parliament for the standardisation of industry training and codes of practice, while championing the benefits of regular spa attendance.

According to Charlie Thompson, UKSA chair, the road map seeks to cement the association’s position as the officially recognised trade body and authority for UK spas.

“In order to support our vision we provide some real ‘meaty’ and tangible benefits to our members that will positively impact their bottom line,” Thompson said.

“Our five key strategic priorities include financial member benefits, networking events, industry benchmarking insights, public campaigning and resources for continuous improvement.

“We want to provide true value for money to our members, specifically helping them to improve their own customer acquisition, retention and increasing their share of wallet.

In the past year, the UKSA has secured sponsorship deals – including with Groupon and Aromatherapy Associates – which have enabled investment in the association’s networking events and the National Spa Week.

As part of Road to 2020, the association has also launched a new website.

UK Spa Association launches advice line