Bjarke Ingels and Marc Lore reveal plans for Telosa, 'world's most sustainable city'
![](https://www.leisureopportunities.co.uk/images/2021/348478_564080_783378.jpg)
– Marc Lore
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US.
Billionaire investor Marc Lore and architect Bjarke Ingels have teamed up for the ambitious Telosa project, which is being touted as a sustainable metropolis in the desert.
Lore – a serial entrepreneur who also served as president and CEO of Walmart US eCommerce until January 2021 – has set up a company called Junto Group to drive the project.
Junto consists of a team of urban planners, designers, historians, community engagement experts, economists, financial managers, scientists, and engineers from a variety of backgrounds.
As well as Bjarke Ingels, partners in the Telosa project include real estate consultants RCLCO, engineering giant Buro Happold and Archer, a firm developing electric vertical takeoff and landing aircraft.
Lore said the project was based on a new model which he has dubbed "Equitism", where the land on which a city rests would be owned by the community living there.
"Capitalism has been an incredible economic model, but there are significant flaws, especially around income and wealth inequality," Lore said.
"Many of these flaws are a result of the land ownership model that America was built on.
"There’s a finite amount of land and that land was claimed generations ago — communities were created, tax dollars were used to invest in the land, and therefore the land increased in value over time with landowners not having to produce anything or take any risk.
"Land could essentially go from a barren piece of desert to a modern-day city worth billions – or even trillions.
"So what if that land had been owned by a community endowment?
"There’s plenty of land left – what if we had a clean slate to demonstrate this new model?
"Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work."
He also wants to make Telosa the most sustainable city in the world.
"From equitism, my focus turned to making Telosa the most sustainable city in the world," he added.
"From global warming to water and energy – how can we do better for future generations?
"And what technology and other innovations in policy and design can we embed in the city that is only possible because of the fact that we’re building it from scratch?
"Just imagine what’s possible with sustainable building materials, autonomous
vehicles, electric aircraft, and underground movement of materials.
Our vision is big. It’s not only about creating the city of Telosa itself – one that sets the standard for urban, big city living.
"It’s also about the people – creating opportunity and equality, celebrating diversity and inclusion, and establishing a sense of pride for where we live.
"In the end, if we get Equitism right, it could serve as the blueprint for a new economic model that the world can learn and benefit from."
Lore is now looking for potential sites for Telosa.
Bjarke Ingels Marc Lore Walmert Junto Group Buro Happold TelosaBjarke Ingels-designed Oakland baseball stadium a step closer
Bjarke Ingels, Jean Nouvel and Kengo Kuma named as three finalist for Shenzhen Opera House project
BIG creates spiral museum for Swiss watchmaker Audemars Piguet
![The US$400bn city could be home for up to 5 million people / Telosa/Junto Group/Bjarke Ingels/Marc Lore The US$400bn city could be home for up to 5 million people / Telosa/Junto Group/Bjarke Ingels/Marc Lore](https://www.leisureopportunities.co.uk/images/2021/THUMB348478_493090_994132.jpg)
![<i>Vogue</i> will be updating the Global Spa Guide on an annual basis / Mark Anthony Fox <i>Vogue</i> will be updating the Global Spa Guide on an annual basis / Mark Anthony Fox](https://www.leisureopportunities.co.uk/images/2024/THUMB353474_302327_308310.jpg)
Vogue launches first Global Spa Guide – picks 100 of the world’s best spas
![Okinawa has some of the highest life expectancy rates in the world / Halekulani Okinawa Okinawa has some of the highest life expectancy rates in the world / Halekulani Okinawa](https://www.leisureopportunities.co.uk/images/2024/THUMB353441_374127_63861.jpg)
Japan's first Blue Zones longevity retreat to launch at Halekulani Okinawa
![Staff at Women's Gym have been trained in female health / Total Fitness Staff at Women's Gym have been trained in female health / Total Fitness](https://www.leisureopportunities.co.uk/images/2024/THUMB353401_651305_938584.jpg)
Total Fitness to launch purpose-built Women’s Gym
![Ameyalli is set to become a Ameyalli is set to become a](https://www.leisureopportunities.co.uk/images/2024/THUMB353383_853999_207904.jpg)
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
![Life Time Group Holdings develops residences as well as country clubs / Life Time Group Holdings Life Time Group Holdings develops residences as well as country clubs / Life Time Group Holdings](https://www.leisureopportunities.co.uk/images/2024/THUMB353320_853183_276818.jpg)
Life Time Group Holdings does US$40 million sale and leaseback deal to fund growth
![The Ritz-Carlton Reserve in Maraey will feature 58 villas, designed to offer privacy and impressive vistas of the ocean and surrounding Atlantic Forest ecosystem / Marriott The Ritz-Carlton Reserve in Maraey will feature 58 villas, designed to offer privacy and impressive vistas of the ocean and surrounding Atlantic Forest ecosystem / Marriott](https://www.leisureopportunities.co.uk/images/2024/THUMB353273_404980_331768.jpg)
Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
![The new Banyan Tree destination will open on a 750-acre property on Rockwell Island which is located 48 nautical miles east of Miami / Recent Spaces The new Banyan Tree destination will open on a 750-acre property on Rockwell Island which is located 48 nautical miles east of Miami / Recent Spaces](https://www.leisureopportunities.co.uk/images/2024/THUMB353319_508894_607269.jpg)
Banyan Tree to debut in Caribbean with Oppenheim-designed island retreat
![The new hotel will mark Mandarin Oriental’s second site in London, with a third property due to open in 2028 / Mandarin Oriental The new hotel will mark Mandarin Oriental’s second site in London, with a third property due to open in 2028 / Mandarin Oriental](https://www.leisureopportunities.co.uk/images/2024/THUMB353312_250269_555179.jpg)
Mandarin Oriental’s new London hotel and urban spa retreat opening 3 June
![Focused on thermal experiences and wet areas, the publication was sponsored by Accor and Hilton / Shutterstock/PH888 Focused on thermal experiences and wet areas, the publication was sponsored by Accor and Hilton / Shutterstock/PH888](https://www.leisureopportunities.co.uk/images/2024/THUMB353303_579850_639654.jpg)
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
![With Hyperia, Merlin Entertainments has invested in the tallest, fastest coaster in the UK / Merlin Entertainments With Hyperia, Merlin Entertainments has invested in the tallest, fastest coaster in the UK / Merlin Entertainments](https://www.leisureopportunities.co.uk/images/2024/THUMB353291_520886_805831.jpg)
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
![Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts / Shutterstock/Brent Coulter Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts / Shutterstock/Brent Coulter](https://www.leisureopportunities.co.uk/images/2024/THUMB353272_852222_343038.jpg)
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
![Established operators like SHA Wellness are making substantial investments in wellness real estate – the group’s upcoming Emirates outpost will feature a large real estate component with 150 residences and 120 suites / SHA Wellness Established operators like SHA Wellness are making substantial investments in wellness real estate – the group’s upcoming Emirates outpost will feature a large real estate component with 150 residences and 120 suites / SHA Wellness](https://www.leisureopportunities.co.uk/images/2024/THUMB353237_656636_774240.jpg)
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
![The new facility represents Dior's fifth global spa and joins its portfolio of branded wellness destinations in France and Morocco / Dorchester Collection The new facility represents Dior's fifth global spa and joins its portfolio of branded wellness destinations in France and Morocco / Dorchester Collection](https://www.leisureopportunities.co.uk/images/2024/THUMB353087_217202_51713.jpg)
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
![Europe's first Evian Spa has opened at The Hôtel Royal, a five-star hotel located at the Evian Resort on the shores of Lake Geneva / Grégoire Gardette Europe's first Evian Spa has opened at The Hôtel Royal, a five-star hotel located at the Evian Resort on the shores of Lake Geneva / Grégoire Gardette](https://www.leisureopportunities.co.uk/images/2024/THUMB353000_63020_184996.jpg)
Europe's premier Evian Spa unveiled at Hôtel Royal in France
![The Health Resort is situated around 180km from Shanghai West in a secluded nature haven with views of mountain ranges, lakes and lush hillside tea farms / Clinique La Prairie The Health Resort is situated around 180km from Shanghai West in a secluded nature haven with views of mountain ranges, lakes and lush hillside tea farms / Clinique La Prairie](https://www.leisureopportunities.co.uk/images/2024/THUMB352978_189491_463426.jpg)
Clinique La Prairie unveils health resort in China after two-year project
![GoCo Health Innovation City is already on-site / Copyright: Semrén + Månsson GoCo Health Innovation City is already on-site / Copyright: Semrén + Månsson](https://www.leisureopportunities.co.uk/images/2024/THUMB352968_235299_235120.jpg)
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
![Four Seasons has promised wellness will be a central pillar at the upcoming resort / Four Seasons Hotels and Resorts Four Seasons has promised wellness will be a central pillar at the upcoming resort / Four Seasons Hotels and Resorts](https://www.leisureopportunities.co.uk/images/2024/THUMB352928_173701_285534.jpg)
Four Seasons announces luxury wellness resort and residences at Amaala
![Janu Tokyo is home to 4,000sq m of spa and wellness facilities designed to foster connection among guests / Aman Group Janu Tokyo is home to 4,000sq m of spa and wellness facilities designed to foster connection among guests / Aman Group](https://www.leisureopportunities.co.uk/images/2024/THUMB352879_963687_24541.jpg)
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
![Terme Bjelovar will feature a combination of wellness and leisure facilities / Terme Bjelovar Terme Bjelovar will feature a combination of wellness and leisure facilities / Terme Bjelovar](https://www.leisureopportunities.co.uk/images/2024/THUMB352828_439021_221899.jpg)
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
![A rendering of Santani, Jabal Shams / Santani Wellness Resorts/Omra Group A rendering of Santani, Jabal Shams / Santani Wellness Resorts/Omra Group](https://www.leisureopportunities.co.uk/images/2024/THUMB352818_952381_796315.jpg)
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
![The sky high infinity pool / Kerzner International The sky high infinity pool / Kerzner International](https://www.leisureopportunities.co.uk/images/2024/THUMB352790_952033_494258.jpg)
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
![Ritz-Carlton, Portland has been realised inside a 460ft crystalline tower created by GBD Architects / Ritz Carlton Hotels Ritz-Carlton, Portland has been realised inside a 460ft crystalline tower created by GBD Architects / Ritz Carlton Hotels](https://www.leisureopportunities.co.uk/images/2024/THUMB352675_858615_747220.jpg)
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
![The Emory Hotel will feature a private members club called Surrenne / Maybourne/RSHP/Google The Emory Hotel will feature a private members club called Surrenne / Maybourne/RSHP/Google](https://www.leisureopportunities.co.uk/images/2024/THUMB352640_564217_450366.png)
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
![Cunnamulla Hot Springs' programming is anchored by self-guided wellness experiences / Peninsula Hot Springs Cunnamulla Hot Springs' programming is anchored by self-guided wellness experiences / Peninsula Hot Springs](https://www.leisureopportunities.co.uk/images/2024/THUMB352645_476299_726112.jpg)
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
![The programme has launched with 25 global pilot participants, with projects in 10 countries / Shutterstock/LightField Studios The programme has launched with 25 global pilot participants, with projects in 10 countries / Shutterstock/LightField Studios](https://www.leisureopportunities.co.uk/images/2024/THUMB352639_655076_803947.jpg)
IWBI creates WELL for residential programme to inspire healthy living environments
![The spa is complete with a 12,000sq ft Water Garden surrounded by lush tropical flora and fauna / Conrad Orlando The spa is complete with a 12,000sq ft Water Garden surrounded by lush tropical flora and fauna / Conrad Orlando](https://www.leisureopportunities.co.uk/images/2024/THUMB352633_265705_625231.jpg)
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
![Studio A+ designed the hotel with a Zen-inspired orange glass pavilion suspended over water / Archi-translator Studio A+ designed the hotel with a Zen-inspired orange glass pavilion suspended over water / Archi-translator](https://www.leisureopportunities.co.uk/images/2024/THUMB352629_690884_979904.jpg)
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
![The e-sports arena will have haptic seats and immersive screens / Populous The e-sports arena will have haptic seats and immersive screens / Populous](https://www.leisureopportunities.co.uk/images/2024/THUMB352623_421727_382626.jpg)
Populous reveals plans for major e-sports arena in Saudi Arabia
![Wake The Tiger is launching a major new expansion / Wake The Tiger Wake The Tiger is launching a major new expansion / Wake The Tiger](https://www.leisureopportunities.co.uk/images/2024/THUMB352539_24036_814552.jpg)
Wake The Tiger launches new 1,000sq m expansion
![All Othership studios feature a performance sauna, multiple ice baths and communal spaces / Othership All Othership studios feature a performance sauna, multiple ice baths and communal spaces / Othership](https://www.leisureopportunities.co.uk/images/2024/THUMB352587_113413_906070.jpg)
Othership CEO envisions its urban bathhouses in every city in North America
Creating the 9/11 Memorial Museum in New York involved meticulous planning. Its director Alice Greenwald tells us more