Industry consultancy Leisure-net Solutions has appointed Jo Monkhouse as a data insight manager, a role that will see her supporting clients to maximise the outcomes of the data they generate.

Monkhouse has spent the last 13 years working with Everyone Active (SLM), initially as a membership manager looking after the direct debits and membership for all sites. She went on to work in IT and later marketing, as well as being heavily involved in the User Acceptance Testing of Everyone Active’s online membership.

In her new role, Monkhouse will be advising Leisure-net’s existing and new clients on collecting, managing and cleansing data, plus segmenting data for marketing campaigns. Her skills will ensure clients learn how to analyse data to inform business growth and create management information dashboards. She joins her husband David, who became a director at Leisure-net earlier this year

when it merged with David Monkhouse Consulting.

Mike Hill, joint director of Leisure-net said: “Jo’s vast experience in the industry will ensure our clients get the very best of out of the data we collect and this is an excellent opportunity for us to improve the offer we make to the sector.”