Dedicated recovery clubs tipped to become a trend
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
The UK is currently lagging behind the US – where ice bath searches increased by more than 500 per cent from 2022 to 2023 – but now this trend is starting to gain traction. Zynk Design owner, Stavros Theodoulou said he’s averaging an enquiry each week about setting up facilities based on recovery and social wellness, including a mix of traditional and infrared saunas, percussion guns, cryotherapy and ice baths.
Some operators are going further down the medical/biohacking route, such as Lunar Health Clubs which opens in Marlow in April. Theodoulou says many of these leads are coming from outside the health club industry.
Founder of one of the world’s first social wellness club, Remedy Place, Dr Jonathan Leary, gave the keynote speech. “Wellness is now a necessity not a luxury,” he said. “The pandemic showed people that our health is the most important thing in their lives. Our bodies are our number one asset, but we’re not given the instruction manual.” Leary says the health and fitness industry can step into this space.
Leary predicts that standalone social wellness clubs – allowing people to be sociable while practicing self-care – will become as big as gyms. They give the option of socialising without toxins and temptation and some medical functions, such as functional medicine and biohacking, outside of the stressful hospital environment.
“Life is stressful, loneliness is prevalent, people need to connect but most social experiences are filled with temptation and toxins,” he says. “The social wellness industry is growing and offers a great deal of untapped opportunity. We need to fix the loneliness problem and social wellness fills that gap of doing something sociable without booze.”
According to Deloitte, by 2040, 80 per cent of healthcare spend in the US will be preventative. “There is a drastic rise in people who are co-managing their health with complementary medicine, such as physiotherapists, chiropractors, Traditional Chinese Medicine, while hyperbaric chambers, saunas and ice baths are becoming more common in hotels, gyms and homes,” says Leary.
Leary plans to open two Remedy Places each year until he reaches 15 to 20 globally. A free educational platform is being launched, to broaden accessibility to the knowledge and to give back as a luxury brand. The Framework is based around seven pillars which touch every aspect of modern life: human connection, environments, time management, stress resilience, personal development, appearance and metrics to enhance a healthy lifestyle.
Other verticals are also being created to allow the benefits to trickle down.
Healthspan more important than lifespan
In his speech on longevity, Oli Patrick, said healthspan is now more desirable than lifespan: we’re living longer but we’re not living better, many of those years are spent with chronic bad health.
“Longevity is a boom topic, personalised medicine is growing fast and people are prepared to spend money to look after their wellbeing,” says Patrick.
He encourages health and fitness operators to own the wellbeing space: “Medicine is stuck in a treatment paradigm to catch people when they’ve slid into decline and bring them back to neutral, whereas the health and fitness industry has the opportunity to take them beyond neutral and into optimal functioning.
“We hold the toolkit and we need to engage people with longevity early,” he says. “Exercise is medicine: VO2 max is the best predictor of how long you will live. Doctors should be measuring it but don’t know how to improve it, whereas our industry does.”
Patrick urges the gym industry to move into the wellbeing space, going beyond addressing movement alone, and educating clients on nutrition, sleep/recovery, environment (ie minimising toxins) and how people think about themselves.
“We can give advice across the five domains which significantly boost biology,” he says. “We need to broaden our language and use of metrics to own the wellbeing space. No one else is currently helping people to do this.”
This thinking was echoed throughout the rest of the conference. Third Space CEO, Colin Waggett, said recovery is now one of the main growth areas, along with Reformer Pilates.
Indigo Fitness was showcasing its recovery suites, which include compression, vibration and infrared therapy, as well as massage guns. Product and technical manager, Jethro Stride, said there is a growing interest in recovery. Indigo Fitness is currently talking to the Ministry of Defence as well as high-end operators.
Joie Risk, managing director of infrared saunas, Sunlighten Saunas, said the UK has been trailing the US for the last five years but now interest is definitely building.
Dr Jonathan Leary Oli Patrick PerformX Live Stavros Theodoulou Remedy Place social wellness Third Space Sunlighter Saunas Indigo Fitness![<i>Vogue</i> will be updating the Global Spa Guide on an annual basis / Mark Anthony Fox <i>Vogue</i> will be updating the Global Spa Guide on an annual basis / Mark Anthony Fox](https://www.leisureopportunities.co.uk/images/2024/THUMB353474_302327_308310.jpg)
Vogue launches first Global Spa Guide – picks 100 of the world’s best spas
![Okinawa has some of the highest life expectancy rates in the world / Halekulani Okinawa Okinawa has some of the highest life expectancy rates in the world / Halekulani Okinawa](https://www.leisureopportunities.co.uk/images/2024/THUMB353441_374127_63861.jpg)
Japan's first Blue Zones longevity retreat to launch at Halekulani Okinawa
![Staff at Women's Gym have been trained in female health / Total Fitness Staff at Women's Gym have been trained in female health / Total Fitness](https://www.leisureopportunities.co.uk/images/2024/THUMB353401_651305_938584.jpg)
Total Fitness to launch purpose-built Women’s Gym
![Ameyalli is set to become a Ameyalli is set to become a](https://www.leisureopportunities.co.uk/images/2024/THUMB353383_853999_207904.jpg)
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
![Life Time Group Holdings develops residences as well as country clubs / Life Time Group Holdings Life Time Group Holdings develops residences as well as country clubs / Life Time Group Holdings](https://www.leisureopportunities.co.uk/images/2024/THUMB353320_853183_276818.jpg)
Life Time Group Holdings does US$40 million sale and leaseback deal to fund growth
![The Ritz-Carlton Reserve in Maraey will feature 58 villas, designed to offer privacy and impressive vistas of the ocean and surrounding Atlantic Forest ecosystem / Marriott The Ritz-Carlton Reserve in Maraey will feature 58 villas, designed to offer privacy and impressive vistas of the ocean and surrounding Atlantic Forest ecosystem / Marriott](https://www.leisureopportunities.co.uk/images/2024/THUMB353273_404980_331768.jpg)
Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
![The new Banyan Tree destination will open on a 750-acre property on Rockwell Island which is located 48 nautical miles east of Miami / Recent Spaces The new Banyan Tree destination will open on a 750-acre property on Rockwell Island which is located 48 nautical miles east of Miami / Recent Spaces](https://www.leisureopportunities.co.uk/images/2024/THUMB353319_508894_607269.jpg)
Banyan Tree to debut in Caribbean with Oppenheim-designed island retreat
![The new hotel will mark Mandarin Oriental’s second site in London, with a third property due to open in 2028 / Mandarin Oriental The new hotel will mark Mandarin Oriental’s second site in London, with a third property due to open in 2028 / Mandarin Oriental](https://www.leisureopportunities.co.uk/images/2024/THUMB353312_250269_555179.jpg)
Mandarin Oriental’s new London hotel and urban spa retreat opening 3 June
![Focused on thermal experiences and wet areas, the publication was sponsored by Accor and Hilton / Shutterstock/PH888 Focused on thermal experiences and wet areas, the publication was sponsored by Accor and Hilton / Shutterstock/PH888](https://www.leisureopportunities.co.uk/images/2024/THUMB353303_579850_639654.jpg)
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
![With Hyperia, Merlin Entertainments has invested in the tallest, fastest coaster in the UK / Merlin Entertainments With Hyperia, Merlin Entertainments has invested in the tallest, fastest coaster in the UK / Merlin Entertainments](https://www.leisureopportunities.co.uk/images/2024/THUMB353291_520886_805831.jpg)
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
![Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts / Shutterstock/Brent Coulter Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts / Shutterstock/Brent Coulter](https://www.leisureopportunities.co.uk/images/2024/THUMB353272_852222_343038.jpg)
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
![Established operators like SHA Wellness are making substantial investments in wellness real estate – the group’s upcoming Emirates outpost will feature a large real estate component with 150 residences and 120 suites / SHA Wellness Established operators like SHA Wellness are making substantial investments in wellness real estate – the group’s upcoming Emirates outpost will feature a large real estate component with 150 residences and 120 suites / SHA Wellness](https://www.leisureopportunities.co.uk/images/2024/THUMB353237_656636_774240.jpg)
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
![The new facility represents Dior's fifth global spa and joins its portfolio of branded wellness destinations in France and Morocco / Dorchester Collection The new facility represents Dior's fifth global spa and joins its portfolio of branded wellness destinations in France and Morocco / Dorchester Collection](https://www.leisureopportunities.co.uk/images/2024/THUMB353087_217202_51713.jpg)
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
![Europe's first Evian Spa has opened at The Hôtel Royal, a five-star hotel located at the Evian Resort on the shores of Lake Geneva / Grégoire Gardette Europe's first Evian Spa has opened at The Hôtel Royal, a five-star hotel located at the Evian Resort on the shores of Lake Geneva / Grégoire Gardette](https://www.leisureopportunities.co.uk/images/2024/THUMB353000_63020_184996.jpg)
Europe's premier Evian Spa unveiled at Hôtel Royal in France
![The Health Resort is situated around 180km from Shanghai West in a secluded nature haven with views of mountain ranges, lakes and lush hillside tea farms / Clinique La Prairie The Health Resort is situated around 180km from Shanghai West in a secluded nature haven with views of mountain ranges, lakes and lush hillside tea farms / Clinique La Prairie](https://www.leisureopportunities.co.uk/images/2024/THUMB352978_189491_463426.jpg)
Clinique La Prairie unveils health resort in China after two-year project
![GoCo Health Innovation City is already on-site / Copyright: Semrén + Månsson GoCo Health Innovation City is already on-site / Copyright: Semrén + Månsson](https://www.leisureopportunities.co.uk/images/2024/THUMB352968_235299_235120.jpg)
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
![Four Seasons has promised wellness will be a central pillar at the upcoming resort / Four Seasons Hotels and Resorts Four Seasons has promised wellness will be a central pillar at the upcoming resort / Four Seasons Hotels and Resorts](https://www.leisureopportunities.co.uk/images/2024/THUMB352928_173701_285534.jpg)
Four Seasons announces luxury wellness resort and residences at Amaala
![Janu Tokyo is home to 4,000sq m of spa and wellness facilities designed to foster connection among guests / Aman Group Janu Tokyo is home to 4,000sq m of spa and wellness facilities designed to foster connection among guests / Aman Group](https://www.leisureopportunities.co.uk/images/2024/THUMB352879_963687_24541.jpg)
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
![Terme Bjelovar will feature a combination of wellness and leisure facilities / Terme Bjelovar Terme Bjelovar will feature a combination of wellness and leisure facilities / Terme Bjelovar](https://www.leisureopportunities.co.uk/images/2024/THUMB352828_439021_221899.jpg)
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
![A rendering of Santani, Jabal Shams / Santani Wellness Resorts/Omra Group A rendering of Santani, Jabal Shams / Santani Wellness Resorts/Omra Group](https://www.leisureopportunities.co.uk/images/2024/THUMB352818_952381_796315.jpg)
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
![The sky high infinity pool / Kerzner International The sky high infinity pool / Kerzner International](https://www.leisureopportunities.co.uk/images/2024/THUMB352790_952033_494258.jpg)
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
![Ritz-Carlton, Portland has been realised inside a 460ft crystalline tower created by GBD Architects / Ritz Carlton Hotels Ritz-Carlton, Portland has been realised inside a 460ft crystalline tower created by GBD Architects / Ritz Carlton Hotels](https://www.leisureopportunities.co.uk/images/2024/THUMB352675_858615_747220.jpg)
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
![The Emory Hotel will feature a private members club called Surrenne / Maybourne/RSHP/Google The Emory Hotel will feature a private members club called Surrenne / Maybourne/RSHP/Google](https://www.leisureopportunities.co.uk/images/2024/THUMB352640_564217_450366.png)
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
![Cunnamulla Hot Springs' programming is anchored by self-guided wellness experiences / Peninsula Hot Springs Cunnamulla Hot Springs' programming is anchored by self-guided wellness experiences / Peninsula Hot Springs](https://www.leisureopportunities.co.uk/images/2024/THUMB352645_476299_726112.jpg)
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
![The programme has launched with 25 global pilot participants, with projects in 10 countries / Shutterstock/LightField Studios The programme has launched with 25 global pilot participants, with projects in 10 countries / Shutterstock/LightField Studios](https://www.leisureopportunities.co.uk/images/2024/THUMB352639_655076_803947.jpg)
IWBI creates WELL for residential programme to inspire healthy living environments
![The spa is complete with a 12,000sq ft Water Garden surrounded by lush tropical flora and fauna / Conrad Orlando The spa is complete with a 12,000sq ft Water Garden surrounded by lush tropical flora and fauna / Conrad Orlando](https://www.leisureopportunities.co.uk/images/2024/THUMB352633_265705_625231.jpg)
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
![Studio A+ designed the hotel with a Zen-inspired orange glass pavilion suspended over water / Archi-translator Studio A+ designed the hotel with a Zen-inspired orange glass pavilion suspended over water / Archi-translator](https://www.leisureopportunities.co.uk/images/2024/THUMB352629_690884_979904.jpg)
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
![The e-sports arena will have haptic seats and immersive screens / Populous The e-sports arena will have haptic seats and immersive screens / Populous](https://www.leisureopportunities.co.uk/images/2024/THUMB352623_421727_382626.jpg)
Populous reveals plans for major e-sports arena in Saudi Arabia
![Wake The Tiger is launching a major new expansion / Wake The Tiger Wake The Tiger is launching a major new expansion / Wake The Tiger](https://www.leisureopportunities.co.uk/images/2024/THUMB352539_24036_814552.jpg)
Wake The Tiger launches new 1,000sq m expansion
![All Othership studios feature a performance sauna, multiple ice baths and communal spaces / Othership All Othership studios feature a performance sauna, multiple ice baths and communal spaces / Othership](https://www.leisureopportunities.co.uk/images/2024/THUMB352587_113413_906070.jpg)