Kerzner unveils new fitness-focused hospitality brand dedicated to health and wellbeing
– Philippe Zuber
Kerzner International, the owner of One&Only Resorts and Atlantis Resort & Residences, has developed a new immersive lifestyle hospitality concept inspired by fitness and wellbeing.
SIRO (pronounced Sigh-Row) represents the pillars of Strength, Inclusive, Reflection and Original and invites guests to aspire to live at their fullest potential through a specialised blend of hospitality, fitness and wellness.
A place of connection, the immersive lifestyle destinations will create a welcoming social space bringing together a global community through sports, mindfulness, nutrition, education, fitness, recovery, achievement and holistic health.
Philippe Zuber, Kerzner CEO, said: “We recognise that holistic health is more important than ever, and SIRO’s primary focus will be exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment.”
Each destination will offer a spacious gym, dedicated space for yoga and meditation, dynamic activity classes, a swimming pool and use of local sports venues.
In addition, guests will be offered a variety of performance fitness activities reflective of each destination.
To aid recovery and healing, SIRO will offer the Recovery Lab, including a selection of health spa services including specialised massage therapies, cyrotherapy, infrared saunas, meditation classes and sports rehabilitation, for mindful regeneration.
Health and nutrition will also be central to SIRO, with culinary teams working with local farms and artisans to serve the best seasonal and organic fare.
Specialists will provide best-in-class nutritional advice and seminars to supplement guests’ lifestyle.
The first SIRO hotel will launch in Porto Montenegro in 2023, called SIRO Boka Place, while Kerzner has expressed plans to expand with more urban destinations. All SIRO properties will be digitally integrated to ensure a smooth guest journey.
SIRO will also be building TEAM SIRO, a team of key athletes from around the world who’ll each play an advisory role as SIRO develops the fitness and wellness elements at the heart of the immersive lifestyle experience.
The first ambassador is GB Olympic gold medalist swimmer Adam Peaty – an Olympic, World, European and Commonwealth champion, and favourite to win Olympic gold again at the next Olympics.
SIRO will provide thoughtful environments for both local residents and guests, becoming a meaningful part of the neighbourhood.
Guest rooms will be a sanctuary, a place of calm, perfect to recharge, designed with restorative properties to provide the ideal sleeping environment.
In addition, in-room spa and steam showers will aid in rejuvenation. Employing smart technology and sustainable materials, wellbeing will go beyond the physical and mental and be enhanced by the space and building, offering a private refuge for rest and recovery.
The concept will also expand beyond the hotel walls and include streaming classes, workshops, and knowledge-sharing events to further connect the SIRO community.
Kerzner Philippe Zuber One&OnlyOne&Only’s debut European resort opening in May with Chenot Espace
Pullman to rollout new in-hotel wellbeing and fitness offering with classes powered by Les Mills
One&Only Mandarina brings treehouse luxury and private residences to Mexico
One&Only set to launch first One&Only Spa by Chenot
One&Only announces second European resort on Greece’s Kéa Island
One&Only’s first Malaysian resort to include ‘indulgent destination spa’
One&Only to debut Urban Resorts in Dubai with ‘spa that never sleeps’
Kerzner expanding Atlantis resort brand with plans for Hawaii destination
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Aman sister brand Janu launching in Tokyo in 2024 with design by Denniston's Jean-Michel Gathy
The Peninsula London unveils Peter Marino-designed spa inspired by London’s famous parks
First glimpses revealed of Mandarin Oriental, Mayfair's subterranean spa retreat
"Architecture is alive" says Ma Yansong, as Shenzhen art museum opens exhibition showcasing work of MAD Architects
From climate change to resource scarcity, Exploration Architecture uses biomimicry to address some of the world’s major challenges. Its founder tells us how