Technogym
Technogym
Technogym

Alison Brooks: Public perception of architects skewed by media

by Magali Robathan | 15 Mar 2018
We never get a brief that says ‘we require a beautiful, meaningful, characterful building that delivers the highest quality of space for a 300 year future’, but that’s what we’re all fighting for
– Alison Brooks

The public perception of architects is skewed by a media that portrays a one-dimensional view of the profession, the architect Alison Brooks has said.

In an exclusive interview with CLAD, Brooks argued that the media should talk less about the image of a building and “more about how a project is so much bigger than what you see at the end."

“It’s a hard story to tell, the complexity around delivering architecture,” she admitted. “It spans helping the client write the brief and raise money for the project, working with user groups and engineers, responding to iconography and history and culture and instincts. It’s a kind of giant tangle of inputs that we have to untangle to create something that helps people identify with a place.”

Brooks, designer of The Smile, the Quarterhouse Performing Arts Centre in Folkestone, UK, and a range of award-winning housing projects, said that architecture profession must address the lack of public understanding that architects are on their side.

“Architects have a responsibility to protect the public realm,” she said. “It’s a role we provide, that’s not generally acknowledged.

“Most architects spend inordinate amounts of time fighting for improvement to civic space, introducing new squares and gardens, to open our projects to a more public audience. We also fight very hard and take big risks to try to deliver designs that satisfy a need for identity, for beauty and for meaning.

“We never get a brief that says ‘we require a beautiful, meaningful, characterful building that delivers the highest quality of space for a 300 year future’, but that’s what we’re all fighting for. It’s just not what’s understood by the public and society at large.”

Brooks also spoke about the future for timber building. Her practice designed The Smile for the London Design Festival last year, which was described by Arup engineer Andrew Lawrence, who worked on the project, as “the most complex cross-laminated timber (CLT) structure ever built.”

“Timber has huge potential as a building material,” said Brooks. “It’s practically the only way to build in a zero carbon way, to reduce our carbon footprint and to make construction more precise and quicker on site. There are almost no downsides to building with timber CLT.

“Timber buildings are always well loved by their users. When you complete a CLT building everybody enjoys the authenticity of the material. People connect to timber emotionally, spiritually and intellectually in a different way from how they do to a high intensity manufactured material like concrete.”

Brooks and her firm are currently working on a range of projects in the UK, including four residential towers with leisure and co-working space as part of the Greenwich Peninsula scheme in south-east London, a Maggie's Center in Taunton, Somerset, and a range of housing projects in Oxford, Cambridge and London.

London mayor Sadiq Khan appointed Brooks as a design advocate for the city last year, along with 49 other high profile architects.

The full interview with Alison Brooks features in the latest issue of CLAD’s quarterly title CLADmag, which can be read online and on digital turning pages.

The magazine also includes interviews with architects Steven Holl and Odile Decq, landscape specialist Adriaan Geuze and designers Ed Ng and Alice Lund.

Alison Brooks  CLAD  CLADmag  The Smile 
Related stories
02 Aug 2016

Alison Brooks' 'The Smile' demonstrates potential of hardwood megastructures

FEATURE: Interview – Alison Brooks

The public perception of architects is skewed by a media that portrays a one-dimensional view of the profession, the architect Alison Brooks has said. In an exclusive interview with CLAD, Brooks argued that the media should talk less about the image of a building and “more about how a project is so much bigger than what you see at the end." “It’s a hard story to tell, the complexity around
CLD,ARC,DES,PHR
Brooks argued that the media should talk less about the image of a building and 'more about how a project is so much bigger than what you see at the end' / Alison Brooks Architects
More news
News stories: 1 - 30 of 7782     
 
 
 
News stories: 1 - 30 of 7782     
 
 
 
featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: Myrtha Wellness
Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Urban Landscape
Fu studied at the University of Cambridge in the UK. He set up his practice in 2000
"I've done 80 interviews in the past 60 days"

The Hong Kong-based designer on his transportative year

The Electric Lemon restaurant features glamorous interiors by Rockwell Group
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

The Occitanie Tower
Daniel Libeskind has designed a number of public spaces that deal with difficult or painful historical events
"Architecture can only thrive in a democratic environment"

The Polish-American architect on how his buildings explore memory and identity

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Ruya opened in Dubai in November 2016
Norden studied architecture at Westminster, before joining C&P in 1997. She completed her MA at the Royal College of Art in 2000
"We didn’t want in-your-face sporting references; just subtle things that allow you to tell a story"

The Conran & Partners director outlines the trends shaping hospitality design

A large sheltered, open air canopy is key to the design. It will host a variety of activities
"Like other cultural institutions, libraries provide something that the internet cannot: genuine human interaction"

How excitingnewprojects arechanging theface oflibrarydesign

features
According to Ole Scheeren, the best buildings are the ones that tell us stories
"Economic value can be achieved by a sense of generosity towards the public domain"

The architect behind Beijing’s CCTV Headquarters and the Taipei Performing Arts Center talks form, fiction and fantasy with Kim Megson

Last word: Tina Norden
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Leaf House at the Green Village Bali, is a weloming family home
"We want people to feel there’s hope and possibility and magic in the world"

John and Elora Hardy live a wildlife in the jungles of Bali. Magali Robathan finds out more about their work

cladkit product news
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
x
Sign up with CLAD for regular news updates
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
Alison Brooks: Public perception of architects skewed by media
The public perception of architects is skewed by a media that portrays a one-dimensional view of the profession, the architect Alison Brooks has said.
Technogym
Technogym