PriestmanGoode design co-living spaces to tackle social isolation in India
– Paul Priestman
PriestmanGoode have developed a new co-living brand in India aimed at tackling social isolation among millennials by providing opportunities for shared experiences.
The new Olive brand was created for real estate developer Embassy Group and will address the country's lack of purpose-built co-living supply for millennials, who form its largest demographic.
Aditya Virwani, COO of Embassy Group and co-founder of Olive explained: "The shared economy concept has percolated all aspects of society, creating unprecedented disruptions as well as opportunities. Today it is not just the scarcity of spaces or living in congestion that are driving co-living, but also the affordability and flexibility, aspirations of the current generation, transition from owning to sharing, the digital economy and technological innovation.
"There are over 36 million students in higher education and the migrant millennial workforce is growing at a rapid pace across metros. Olive by Embassy aims to uplift the standard of living for this segment with hospitality services and an ecosystem that will support India’s youth in their academic and professional pursuits."
Targeted at students and young professionals, the communities are designed to encourage social interaction, with a wide range of communal spaces, including wellness centres, cafés, chill-out areas, rooftop terraces, shared kitchens, cinemas, rooms for gaming, music and karaoke.
Even areas that are less focussed on leisure will offer opportunities for social interaction, like co-working areas, laundry rooms and convenience stores.
Interiors will have a minimalist concrete aesthetic combined with traditional Indian materials like wood, rattan and tiles, while greenery will be used to provide a sense of wellbeing.
Single and double occupancy bedrooms will be available, all offering 21sq m (226sq ft) of space but with varying configurations depending on the needs of occupants and with bespoke furniture designed to make the best of space.
"We’ve created something that offers young people a good quality of life, in a market where there is very little choice," said Paul Priestman, chairman of PriestmanGoode. "Olive is a place that feels like home, that gives users the privacy they need when they want it, with all the facilities of a luxury hotel."
The first Olive location will be launched in Chennai later this year and will have 2,500 beds, while additional locations are planned in Bengaluru, Hyderabad, Mumbai, Pune and the Delhi National Capital Region.
PriestmanGoode co-living India Embassy GroupAman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Aman sister brand Janu launching in Tokyo in 2024 with design by Denniston's Jean-Michel Gathy
The Peninsula London unveils Peter Marino-designed spa inspired by London’s famous parks
First glimpses revealed of Mandarin Oriental, Mayfair's subterranean spa retreat
"Architecture is alive" says Ma Yansong, as Shenzhen art museum opens exhibition showcasing work of MAD Architects
SHA Mexico to debut in January 2024 with genome-inspired design by Sordo Madaleno
Early-onset MS inspired Adria Lake to explore resilience as both a healing modality and an approach to design in the creation of her new home and company headquarters in Colorado