Art meets hospitality trend continues through Andaz Hotel 'Room With A View' offering
London’s five-star Andaz Liverpool Street Hotel by Hyatt is the latest to embrace the growing trend of teaming hospitality offerings with the world of art, following the launch of its Room With A View project.
The trend to combine hotels and art has also seen London offering The Beaumont Hotel – due to open later this year – work with award-winning artist Sir Anthony Gormley to create an iconic room for guests to spend the night in.
Europe has also seen a growing number of art-inspired hotels opening, with the likes of art'otel providing guests with the chance to experience hotels that combine leading architectural designs fused with progressive artworks.
Andaz’s 12-month project sees the hotel host pieces from British artists Chris Price, Patrick Vale, ILoveDust and Patrick Morgan, with each of them invited to hand paint one of the hotel’s large king guest rooms.
The artists’ works will be created in order to depict each of their own interpretations of East London’s past, present or future.
Artist Price has created the first of these designs and has painted a pearly king and queen showcasing their national costume wares in the famous Christ Church Spitalfields region of London.
The three remaining rooms in the series will be introduced on 6 October 2014, 3 January 2015 and 3 April 2015.
“Inspirational art is an integral part of Andaz Liverpool Street and we strive to find new ways to support and celebrate local art, design and British artists,” said Tim Flodin, general manager at Andaz.
“We are incredibly excited to be launching ‘Room With A View’ with such a diverse group of talented artists, for our guests and Londoners alike to experience a view of East London culture at its best at Andaz Liverpool Street.”