Nobu Hospitality – a chain famous for its Michelin-starred sushi, celebrity partners including Robert de Niro, and its glitterati clientele – is opening its first hotel in Europe.

The site, located in the Shoreditch area of London, will be built in the chain's signature ‘east meets west’ style. London-based Ben Adams Architects and Californian Studio PCH are collaborating on the overall design of the project.

The hotel, currently under construction, is due to open in Q1 of 2016. It will feature 156 rooms, a state of the art fitness centre and meeting/banqueting spaces.

Trevor Howell, chief executive of Nobu Hospitality noted this would be the company's first European hotel and that the chain is “continuing to expand its global hotel footprint with a robust development pipeline, while working with the best strategic partners.”

Architecturally, Nobu Hospitality is aiming to reflect its values within the new construction. Five stories will be stacked on top of each other with fractured beams overhanging each level, attempting to create a ‘fun-luxury experience’ as well as keeping the brand's cool persona at the forefront of the design.

Ben Adams, practice founder, said: “The building has been designed to reflect Nobu’s incredibly high standards and a simple palette of materials has been developed into a set of beautiful, refined finishes.”

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