The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd

CLAD people

Wolf Prix architect

CEO Coop Himmelb(l)au


Wolf Prix, the design principal and CEO of Austrian architecture studio Coop Himmelb(l)au has slammed design competitions, arguing they “diminish the value of our thinking.”

In a frank talk about the state of the industry and the challenges of tomorrow, made at the World Architecture Festival in Berlin, Prix claimed that “to make a competition is a very stupid thing.”

“I repeat myself a thousand times, but can you imagine 100 or 200 surgeons having to prove they can perform heart surgery, without getting any money?” he said. “Only the stupid architects are doing it. I read in the newspaper recently an investor said ‘I’m happy to have competitions because I get 100 ideas for free.’”

Expanding on the point later in the talk, Prix continued: “I don’t want to work for nothing. It is a diminishing of the value of our thinking. And anonymous competition contributions are making architects slaves to money.

“One of my former students won a competition, and I calculated with him what he will gain after five years. It turns out he will make a loss of E200,000. That means he has to do everything a client wants to pay this back.”

Prix also used the platform to talk about the role of architects more widely.

“As architects, we think we save the client and that we can walk on water. But I haven’t seen an architect who could walk on water. Or we think we’re supporting the whole world on our shoulders. No way. We are really like Chaplin, because the invisible aspects of architecture are suppressing our ideas.”

Prix, and Coop Himmelb(l)au, are known for their boundary-pushing projects featuring structural, abstract forms, such as the Museum of Contemporary Art and Planning Exhibition (MOCAPE) in Shenzhen, China, which opened in October 2016. The House of Bread, a museum and events centre for Austrian bread company Backaldrin, is due to open in Asten, northern Austria, this year.

Gallery
Click on an image to open the image gallery
featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: TechnoAlpin
TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different types of snow-making equipment for outdoor and innovative holistic solutions for indoor applications.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Inge Moore designed the ESPA spa at Istanbul’s EDITION hotel while with HBA
Inge Moore is launching new design studio MUSE
"Spas and fitness spaces have been totally neglected"

On bringing a sense of fun to spa and gym design

The Wuhan Movie Theme Park
Ray Winkler (left) and Cristina Garcia (right)
"Mark definitely wasn’t a minimal architect – his designs were outrageous, big, splashy, noisy and extravagant"

The Wuhan Movie Theme Park and Han Show Theatre

Mahdavi designed pastel interiors for the recently opened Laduree store and cafe in Tokyo
After working for Christian Liaigre in Paris, Mahdavi launched her practice in 1999
"I never thought it was a talent. I just did it very naturally, without thinking"

The ‘queen of colour’ on her nomadic childhood, being fearless and choosing the exact right shade of pink for the Sketch Gallery restaurant

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The Albert restaurant interiors playfully explore the world of the artist and scientist
"Millennials are pushing us architects to design hotels with distinct personalities"

Sameness is out, authenticity is in when it comes to designing for millennials says Greg Keffer

Musée de la Romanité is next to an ancient amphitheatre in Nîmes
French-Brazilian architect Elizabeth de Portzamparc designed the museum
"This museum is the smallest public facility I’ve worked on, but the most symbolic"

On her futuristic new museum

features
"We set out by saying that our intention was to reflect the present with the Memorial Pavilion, whereas the two waterfalls going into the footprints of the two towers reflect the past"

Creating the 9/11 Memorial Museum in New York involved meticulous planning. Its director Alice Greenwald tells us more

Gardens by the Bay in Singapore
Patrick Bellew, founder, Atelier Ten
"It’s a wonderful extension to the existing modernist MOMA museum by Snohetta"

Working with Zaha Hadid, Heatherwick and more, Atelier Ten helps create sustainable buildings. Patrick Bellew speaks out

cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
cladkit product news
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
The Leisure Media Company Ltd
The Leisure Media Company Ltd